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Research reports

Qualitative research on new alternative advertising concepts for 'Vedra'

'Vedra' Moisturizing Lotion was launched in the UK market in April 1973, with the support of a pressadvertising campaign.A new advertising campaign is now being prepared for'Vedra' and two alternative creative approaches havebeen prepared.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 13, 1975
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Citation

, C. (1975a, January 13). Qualitative research on new alternative advertising concepts for 'Vedra'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-alternative-advertising-concepts-for-vedra-


Research reports

Research report on Polo advertising research

Following earlier qualitative research on Attitudestowards Mints, J.W.T has produced fournew advertising approaches as stimuli to develop anew advertising campaign for Polo. The objectives of the research reported here were toassess: 1. Current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1975
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Citation

, C. (1975a, January 09). Research report on Polo advertising research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-advertising-research


Research reports

Qualitative research on TCP toothpaste concepts

The general objectives of this research were to assessconsumer responses to the idea of TCP Toothpaste.Several expressions of this idea were examined.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
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Citation

, C. (1974a, December 13). Qualitative research on TCP toothpaste concepts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-toothpaste-concepts


Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on Domestos range extensions . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-domestos-range-entensions-


Research reports

Sovereign extension

Consideration is being given to the extension of theSovereign range, making use of the different configurationsfor A Tipped and for Sub B Tipped versionsexamined in previous research. A further aspect of the problem is the need to considerapproaches...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Sovereign extension. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sovereign-extension


Research reports

Taurus II

Beecham Products want to gain alarger share of the headache and general-purposeanalgesic market. In view of the lack of successof Beecham Headache Tablet in the Midlands test market,it has been decided to consider marketing theparacetamol/caffeine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1974
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Citation

, C. (1974a, April 23). Taurus II. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/taurus-ii


Research reports

Qualitative research on Clipstore as a universal storage system

Black and Decker is considering the marketingof a storage-system called Clipstor. This consists basicallyof a metal bar or rail to which various attachments can be clippedor fixed. The use of this system as a tool-storage system wasexplored in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research on Clipstore as a universal storage system. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-clipstore-as-a-universal-storage-system


Research reports

Qualitative research on Stronghold reformulations

In addition to the original Stronghold formulation whichpermits claims of disinfecting, cleaning, deodorizing, perfuming and fungicidal action, four reformulatedideas have been put forward for qualitative examination.These ideas are not seen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1973
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Citation

, C. (1973a, December 11). Qualitative research on Stronghold reformulations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stronghold-reformulations


Research reports

The Burger King concept in England

The research was required to assess the acceptabilityof the original American concept, to suggest any modifications in the concept which might be requiredfor the UK market and to examine how the basic aspectsof the concept would need to be promoted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). The Burger King concept in England . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-burger-king-concept-in-england-